I skipped past the ‘air quality’ (hayfever season is over, thank goodness) and ‘analytics’ (not a very useful link) bookmarks to ‘awards’.
It’s nice to win awards. There are an awful lot of awards out there, some are better than others. I don’t think it makes a great deal of difference if you have loads of awards in your reception area or not – they have to be the right ones, obviously. Anyway, since lots of agencies like to have them it’s best to have an absolutely no awards policy or to be as selective as possible and win the prestigious ones.
Writing good papers is an art form. I’ve had a pretty good record so far of writing awards papers this year and I credit this helpful guide from the Jay Chiat awards for helping me do this.