Really, I should take a lot of this advice. I still haven’t really found my blogging mojo here. I’m doing some navel gazing about why I want a blog, and what it should be like. I think I’m better at Twitter but it feels lazy. I feel like I should talk more about what I like, what’s interesting, but I’m not clear on the basics (all elaborated in the excellent links below):
– what’s the purpose of this blog?
– what do I want to achieve by writing it?
– who am I writing for?
– what is unique, what can I offer my audience that no one else can?
I can ask the questions. Answering them takes longer and more consideration. It’s all gone a bit existential over here…
Anyway, here are some articles, that sum up a lot of what I’m thinking and say it better than I can. They’re not really about blogging, they’re actually about creative briefing and content strategy:
The 25 Basic Styles of Blogging – and when to use each one