Take the time out to read Neil Perkin’s presentation on ‘Agile Planning.’ You won’t regret it.
There are lots of ‘this is the new planning’-type declarations out there. Planning is planning is planning. However, this is still fantastic, for a number of reasons. 7 reasons, in fact, which match the 7 sections, which cover the main aspects of our work:
- I love the way he talks about how increased connectivity is a driver for creativity and better ideas. How partial hunches, half-ideas need to be put out there, allowed to collide and network, and become better ideas. This is a totally true truism but it never hurts to repeat it. Stop leaving people to work things out alone – together we are better.
- The use of 2 killer quotes, reminding us to challenge the question and find the problem to solve. We should always challenge our clients’ questions and help them identify the real business problem, even if they tell us to get on with it and do them a banner, we have still shown that we are thinking about the bigger picture.
- Jeff Bezos said, ‘There are two ways to get bigger as a company – look at what you’re good at…or start with the customer and work backwards, even if it requires new skills.’ I’ve always thought of the audience first. It always makes it easier, even if you have to work back to what the company is good at/wants to push.
- Clay Shirky said, ‘Institutions will try to preseve the problem to which they are the solution.’ This is also true, although I reckon it is becoming less so.
So we’ve had account planning, digital planning, connections planning, integration planning, brand planning, comms planning… I think we will hear a fair amount about agile planning and this may be the thing that stays, given that our projects are agile, or at least they are here at Equator…