I know it’s fairly old – you’ve probably retweeted it already or posted it on your blog ages ago. I mean, I got it from Eat the Big Fish and they put it up a month ago and I only just saw it now…
But I really really love the Skittles Brand Book. Particularly their ‘average customer.’
They don’t need a tone of voice page, because the whole thing is their tone of voice.
Just goes to show it’s possible to do these things in a very engaging way. Fab.