Is invention strategy the answer?

Ooh, just saw this post of Bud Caddell’s.  Now I am not going to apply for a job in LA any time soon (having found the 50 mile commute to Edinburgh a complete killer) but I absolutely love the concept of Invention Strategy.  I think it is a really neat way of putting what planners/strategists do in digitally led agencies.  So beautifully simple and succinct.  And everyone loves a good Venn, don’t they?

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