Ooh, just saw this post of Bud Caddell’s. Now I am not going to apply for a job in LA any time soon (having found the 50 mile commute to Edinburgh a complete killer) but I absolutely love the concept of Invention Strategy. I think it is a really neat way of putting what planners/strategists do in digitally led agencies. So beautifully simple and succinct. And everyone loves a good Venn, don’t they?