Check out Sneakerpedia

I’ve just been checking out Sneakerpedia by Footlocker which did well at Cannes.  It only recently came to my attention via Twitter and I am glad it did.

Here’s some chat about it…

It’s really cool.  Not just because there’s lots of trainers on it.  But because it shows how powerful something like that is.  Harness the power of fans and you have true participation online.

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