Before you use the word ‘engagement’ again, read this

‘Engagement’ is a totally mis-used, over-used, generally abused word in our business.

Thankfully Martin Weigel has written a lengthy, comprehensive, and at times funny article about it.  Everyone who works in digital or communications or advertising should read it.

I’m as guilty as anyone else for falling into some of the bad habits he describes, whilst at the same time flinching when others commit the crimes…

I don’t really have anything to add just now, except – read it!

Advertisements

Leave a comment

Filed under Work

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s