Strategy is what works for you

Ooh, Tom Donald posted an article on Twitter today which I really liked.

It’s by John Kay, and the opening line drew me in, hook, line and sinker.

There is more vacuity about strategy than about any other topic in business today…

And then I saw that Mr Kay wrote it in 1998.  Which feels like an absolute era ago.  Just goes to show that while the backdrop changes, the big issues don’t.

Read the article.  Let me know what you think.

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