I’ve been catching up on the events of last week’s Planningness conference. I wish I’d been there – sounds like lots of interesting discussions were had. There’s been a lot of discussion before, after and since, about the planner’s ‘toolkit’, and previously I’d never really thought about naming any of the things I do or presenting them to clients as particular ‘products’, ‘packages’ or ‘formulas’. In fact, I’d always been a little bit anti- because it seemed to me that it’s our job as planners to recommend the best methodology for the job, start from basic principles and adapt our skills and expertise to suit their needs. Every project is different, after all.
However, I can definitely see the benefit of being able to neatly and coherently describe some of the tools and methods I use, especially since collaborating with other agency staff who are not planners, and clients, is extremely useful, so I am going to spend a bit of time putting some of these techniques into words and pictures and I might share some of them on here.
The other thing I thought was interesting was a presentation on ‘Connections Planning’ – with the remit of planning getting so broad and not about just being able to turn insights into single-minded propositions, do we need to re-define or re-label it? I don’t think so. We probably just (especially we planners who live and work in the provinces) just have to get better at telling people what we do and how it can benefit their business.
Take a look at the presentation and let me know what you think…