I saw the infographic below earlier today on Griffin Farley’s blog and it’s been stuck in my head ever since.
It’s new stats about how Twitter and other social media is being used.
The thing that really stands out is the high proportion of location based Facebook statuses and tweets coming from airports. I think there is an insight here that could be built upon.
Why do people want to tell people they’re at the airport so much?
Is it because they want to show people how important they are, they have to travel for work?
Is it because they are a wee bit (or a big bit) scared of flying and they want to ‘mark’ their tracks in the sand so to speak?
Or is it just that they are bored and want everyone to know they are bored, is it just something to do before they get to where they are going?
I wonder if people are more likely to write their status or tweet about airports when they’re coming home, or when they’re going away?
I wonder what use airlines – or other brands – could do with the answers to these questions.