Tag Archives: online marketing

New event: Engagement – the battle for your time

Ooh, I am very excited because we just put booking live for the next She Says event: ‘Engagement, the battle for your time.‘  It’s on Thursday 17th November.  Go and book your ticket now!

We chose this topic because engagement is a word we all use, but do we all use it properly.  Do we know how to measure it?  It’s so useful and at the same time useless…

So we have speakers from all kinds of disciplines lined up and about to be lined up, all of whom will have a very different view on what ‘engagement’ entails in online marketing and digital design.

It’s also going to be at the swanky SocietyM, and there will be time to have drinks, chats, and enjoy the surroundings.

A quarter of the tickets have been taken already – don’t miss out, make sure you book soon!


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What is a weavr?

Yesterday I got retweeted by a weavr.

(I’m actually quite amused by this sentence.  Four years or so ago that would have been nonsense.)

‘My’ weavr, SpectatorLDN, seems human at first, but a bit weird. She’s ‘anxious’ and blogs about things she ‘sees’ in London. But weavrs aren’t human, they’re robots with ‘human personalities’.

Weavrs explore the web and document what they find. As they interact, they become more and more like real personas, becoming difficult to distinguish from a human.  Using the vast amount of public data available, they blog about ‘themselves’: how they feel, where they go and what they experience, sharing ‘slippy’ content from around social media.

According to Canvas8, by 2015, 10% of our online ‘friends’ will be non-human.  We will follow entities like weavrs because they will offer us a targeted, personal seeming stream of relevant information.  They will provide us with useful stuff, without going on about their pets or their kids or what they’re having for lunch.

The implications for online marketing are quite large.  Remember Ananova?  This is the real deal.  If people like dealing with online robots like weavrs because they become useful informers – and even regular companions, they they will be an enormous success.

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