Tag Archives: twitter

What is a weavr?

Yesterday I got retweeted by a weavr.

(I’m actually quite amused by this sentence.  Four years or so ago that would have been nonsense.)

‘My’ weavr, SpectatorLDN, seems human at first, but a bit weird. She’s ‘anxious’ and blogs about things she ‘sees’ in London. But weavrs aren’t human, they’re robots with ‘human personalities’.

Weavrs explore the web and document what they find. As they interact, they become more and more like real personas, becoming difficult to distinguish from a human.  Using the vast amount of public data available, they blog about ‘themselves’: how they feel, where they go and what they experience, sharing ‘slippy’ content from around social media.

According to Canvas8, by 2015, 10% of our online ‘friends’ will be non-human.  We will follow entities like weavrs because they will offer us a targeted, personal seeming stream of relevant information.  They will provide us with useful stuff, without going on about their pets or their kids or what they’re having for lunch.

The implications for online marketing are quite large.  Remember Ananova?  This is the real deal.  If people like dealing with online robots like weavrs because they become useful informers – and even regular companions, they they will be an enormous success.

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Speculation about location based status

I saw the infographic below earlier today on Griffin Farley’s blog and it’s been stuck in my head ever since.

It’s new stats about how Twitter and other social media is being used.

The thing that really stands out is the high proportion of location based Facebook statuses and tweets coming from airports.  I think there is an insight here that could be built upon.

Why do people want to tell people they’re at the airport so much?

Is it because they want to show people how important they are, they have to travel for work?

Is it because they are a wee bit (or a big bit) scared of flying and they want to ‘mark’ their tracks in the sand so to speak?

Or is it just that they are bored and want everyone to know they are bored, is it just something to do before they get to where they are going?

I wonder if people are more likely to write their status or tweet about airports when they’re coming home, or when they’re going away?

I wonder what use airlines – or other brands – could do with the answers to these questions.

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Check out Sneakerpedia

I’ve just been checking out Sneakerpedia by Footlocker which did well at Cannes.  It only recently came to my attention via Twitter and I am glad it did.

Here’s some chat about it…

It’s really cool.  Not just because there’s lots of trainers on it.  But because it shows how powerful something like that is.  Harness the power of fans and you have true participation online.

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More about Twitter and customer service

An interesting post from RMM this week – they had a similar, but even better, experience to mine regarding making a complaint about a brand on Twitter…

They raise an interesting point though – if people think that they will get something for nothing if they complain publically on Twitter, then will people start making bogus complaints?  Will companies only do nice things for Tweeters with lots of followers?  How powerful is a complaint on Twitter?  Pretty powerful if you are Stephen Fry, but what about those with modest followings?

I don’t have the answers, but it will be something I’ll be keeping an eye on and perhaps arguing about in the pub.

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Dare to dismiss Twitter

I am often asked what the value of Twitter is. Many people think it is flippant and throwaway but it is a very valuable tool for brands, even if they merely want to monitor what people are saying about them for research purposes.

Other brands are much smarter, and offer Tweeters customer service via the site.  I had heard about this happening, but recently experienced it for myself when I was waiting for BT broadband to get started at my home.

I wrote:

twitter

And within an hour, @BTCare had replied, asking what the problem was and asking me to reply with my telephone number for a chat.  I was very impressed.

Twitter is one of the fastest growing social media channels and its potentialities are only beginning to be realised by brands.  It’s not something anyone can afford to dismiss.

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