‘Engagement’ is a totally mis-used, over-used, generally abused word in our business.
Thankfully Martin Weigel has written a lengthy, comprehensive, and at times funny article about it. Everyone who works in digital or communications or advertising should read it.
I’m as guilty as anyone else for falling into some of the bad habits he describes, whilst at the same time flinching when others commit the crimes…
I don’t really have anything to add just now, except – read it!